Sam Whittington's Portfolio

Chairman Bao Food Truck

Project Brief

Redesign a San Francisco food truck whose name was pulled out of a hat. Be thorough and fully redesign their brand.

Rebrand an existing and exciting brand of food truck. We picked our topics out of a hat, and I got one of the city's most prolific and well-designed trucks. My result was grittier than the original and therefore spoke more to the street food ideal. Bao are traditional Chinese buns and I chose to reflect on a bit of history with the red revolution.

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