Sam Whittington's Portfolio

Lagunitas

Project Brief:

Design a complete set of branding and assets for any company you choose. Lagunitas was the clear choice for me due to my affinity for craft beer and their affinity for bad design.

Create a set of brand guidelines, a web site, marketing materials and company assets. Based on research I did at their brewery and hours of extensive user testing of their products, I choose to try and illustrate a craft beer experience. I wanted to do something friendly and inviting while trying to elevate the Lagunitas brand.

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