Sam Whittington's Portfolio

Treasure Island Music Festival

Project Brief

Design branding and a new set of interesting characters for a brand or event.

Make something that was character driven and interesting while still being branded. I chose to do skeletons and while cutesy characters aren't exactly my forte, it is an exercise in driving the core values of the brand through character design. The design had to permeate the event through web design, and marketing material. In this case the core demographic is Bay Area Hipsters, and at the time this style was pretty on point.

View Project PDF

Screen Shot 2014-08-27 at 3.08.52 PM.png

info

prev / next

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

· · · · · · · · · · · · · · ·